Pub Coasters and Bar Coasters for Venue Marketing
How pubs, bars, clubs, breweries and restaurants use the coaster under every drink to sell events, specials and their own name.
Pub coasters earn their keep because they sit under every drink for the whole visit, putting your logo, specials and what’s on in front of customers at every table. A first run of 500 branded coasters costs $150 + GST, single sided, in round or square.
If your bar coasters still carry a drinks supplier’s logo, your bar top is advertising their product instead of your venue. Put your own branding on the front and give the back one job: a QR code to your gig guide, a happy hour, a trivia night or your Google reviews. Short runs of 500 and 1,000 are dispatched within 48 hours, so seasonal and event designs are easy to rotate.
The guides in this section cover pubs and restaurants, breweries building their name in taprooms and at festivals, sports and golf clubs putting crests and sponsors on the bar, and local businesses who want their coasters on someone else’s tables. Start with the marketing ideas guide, then read the one that matches your venue.
Guides in this section
- Beer Coaster Marketing Ideas: How to Promote Your Business with Creative Coasters: Practical ways to make coasters sell, from QR codes and clear calls to action to double sided promotions and distribution.
- Restaurant Coasters Australia: How cafés and restaurants use branded coasters for specials, QR code menus, reviews and loyalty offers on a modest budget.
- Custom Printed Beer Coasters for Australian Breweries: How breweries use coasters in taprooms, at beer festivals and through partner venues, and what makes a brewery coaster work.
- How Branded Coasters Help Your Bar Stand Out: Why your own branded bar coasters beat a supplier’s logo, with ideas for promotions, trivia and seasonal designs.
- How to Get Your Coasters Into Pubs and Clubs: A simple pitch that gets local venues using your coasters, by giving them their own message on the back.
- Custom Coasters for Sports Clubs and Game Day Events in Australia: Putting club colours, crests and sponsor logos on the bar for game days, season launches and presentation nights.
- Custom Coasters for Golf Clubs Australia: Coaster ideas for the clubhouse bar, corporate golf days, pro shop gift sets and sponsor recognition.
Common Questions
Yes, for any venue that wants customers to remember its name. A supplier’s coaster sells their drinks, while yours carries your name, specials and a QR code to bookings or reviews for as long as the drink sits on it. Printed on one side, 500 of your own cost $150 + GST.
Change it whenever the message on the back goes stale. A good pattern is one standard branded design for everyday service and a separate run for a season, the footy finals or a big event. Short runs of 500 and 1,000 are dispatched within 48 hours, which makes swapping designs practical without keeping a big stockpile.
Give sponsors the back of the coaster. The club crest and colours stay on the front, and every drink served puts a sponsor’s logo in front of members at the bar. Offered as part of a sponsorship package, that space also helps cover the cost of the coasters.
Ready to order?
Swap the supplier coasters for your own with a run of 500, printed with your venue’s branding and dispatched within 48 hours.