Quick answer: Australian breweries use custom printed beer coasters to keep their logo, beer artwork and QR codes in front of drinkers in taprooms, partner pubs and at festivals. At Custom Coasters, runs go from a digital 500 for a single release to offset runs in the thousands for ongoing venue supply, all on 365gsm or 390gsm beer coaster board.
Premium Custom Printed Beer Coasters, affordable and professionally crafted for Australian breweries.
Australia’s craft beer industry continues to grow rapidly, with breweries competing not only on flavour but also on branding and customer experience. Here at Custom Coasters we are the specialists in supplying Custom Printed Beer Coasters for Australian Breweries. One of the most affordable yet effective marketing tools for breweries is custom printed beer coasters.
Whether displayed in taprooms, pubs, bars, restaurants, or at beer festivals, branded coasters help breweries strengthen brand recognition while adding a professional touch to every drink served.
At Custom Coasters Australia, we specialise in high-quality custom coaster printing using premium 365gsm and 390gsm beer matt board designed specifically for hospitality environments. Supplying Custom Printed Beer Coasters for Australian Breweries is our speciality.
How do breweries use beer coasters?
Custom coasters are more than just drink protection. For breweries, they are a low-cost branding tool that keeps your logo, artwork, and messaging directly in front of customers throughout their experience.
Unlike digital ads that disappear quickly, a coaster remains on the table for the entire time a customer enjoys their drink. This repeated visibility increases brand recall and creates a stronger connection with your brewery.
Many Australian breweries use branded coasters for:
- Taproom branding
- Seasonal beer launches
- Limited edition brews
- Beer festivals
- Hospitality partnerships
- Promotional campaigns
- Merchandise packs
Printed coasters also create a more premium presentation, helping breweries stand out in a highly competitive craft beer market.
How do custom coasters help breweries build brand recognition?
Brand recognition is essential in the craft beer industry. With hundreds of breweries competing for customer attention, consistent branding can make a major difference.
Custom printed beer coasters allow breweries to reinforce:
- Logo visibility
- Brand colours
- Beer artwork
- Slogans
- Social media handles
- Website URLs
- QR codes for promotions
Many breweries also use coasters to promote upcoming events, new beer releases, or loyalty programs. When customers share drinks on social media, branded coasters often appear in photos, creating additional organic exposure online. Order Custom Beer Coasters with us.
Where should a brewery use its coasters?
Australian breweries frequently attend events where branding matters. Beer festivals, local markets, tasting events, and hospitality partnerships all provide opportunities to showcase your brewery professionally.
Custom coasters are lightweight, affordable, and easy to distribute at:
- Brewery taprooms
- Craft beer festivals
- Hotel Bars
- Restaurants
- Promotional Events
- Cellar Doors
- Brewery Tours
- In-house Competitions
Many breweries order coasters in bulk because they provide long-term marketing value at a relatively low cost compared to other promotional products. That’s why custom printed beer coasters for australian breweries are the perfection solution.
How should you design a brewery coaster?
A well-designed coaster should be visually appealing while remaining easy to read from a distance.
For the best results:
- Use high-resolution logos
- Keep text minimal
- Choose strong contrasting colours Include your brewery name clearly
- Add social media or website details
- Use both sides for extra branding opportunities
- Add a QR code pointing to an online promotion
Why Australian Breweries Choose Custom Coasters Australia
At Custom Coasters Australia, we work with breweries across Australia to produce premium-quality custom printed beer coasters designed for real hospitality use.
Our brewery coasters are:
- Printed locally in Australia
- Available in multiple sizes and shapes
- Produced on authentic beer matt board
- Suitable for high-volume hospitality environments
- Ideal for breweries, pubs, and events
We understand the importance of strong branding in the craft beer industry and help breweries create coasters that leave a lasting impression. To learn more visit our FAQ page.
Big Savings When Ordering Custom Printed Beer Coasters in Bulk!
Ordering custom printed beer coasters in bulk is one of the most cost-effective ways for Australian breweries to maximise their branding budget. Larger order quantities help reduce the cost per coaster while ensuring you always have branded stock ready for taprooms, festivals, events, and hospitality venues. Bulk coaster printing is ideal for breweries looking for affordable long-term marketing with consistent brand visibility.
Order Custom Printed Brewery Coasters Today!
If your brewery is looking for a simple and affordable way to improve branding, custom printed beer coasters are an excellent investment. From taprooms to festivals and hospitality venues, branded coasters help breweries increase visibility while enhancing the customer experience. Explore our premium custom printed beer coaster solutions for Australian breweries at Custom Coasters Australia.
Frequently Asked Questions
Expect about $395 + GST for 5,000 coasters, single sided. For new customers, 10,000 coasters cost $830 + GST on round 365gsm board, printed full colour on one side with one design. Artwork and delivery are extra on that offer, so allow for both in the budget.
Choose 365gsm for most taproom and venue use, as it is the cheaper board and the one our single sided prices are based on. Step up to 390gsm if you want a heavier coaster or are printing both sides of a 1,000 run, where our double sided prices use 390gsm.
Offset. Digital printing is used for runs of 500 and 1,000, and larger runs go offset, so the 5,000 and 10,000 runs that keep taprooms and partner venues stocked are offset printed. Digital earns its place for a single beer launch or one festival, where 500 or 1,000 is plenty.
A run over 2,000 coasters takes 5 to 7 working days to dispatch, then 1 to 2 days in transit to most major cities with StarTrack, Direct Freight Express or Express Post. Runs of up to 2,000 leave within 48 hours, which suits a last minute festival order.
It can, and short runs keep it affordable. A digital run of 500 is $150 + GST single sided with no setup fee, so giving each release its own coaster doesn’t stack up extra charges. If the label art needs complex graphics work, that part is $90 + GST.
Keep reading
- More Hospitality Marketing guides
- How Branded Coasters Help Your Bar Stand Out
- Beer Coaster Marketing Ideas: How to Promote Your Business with Creative Coasters
- How to Get Your Coasters Into Pubs and Clubs
Line up the coasters with your next release: browse brewery and hospitality coasters by industry, then send the label art through for a proof.
