Quick answer: QR code beer coasters let patrons scan straight to your gig guide, trivia nights, specials or bookings while they sit with a drink. Put the code on the back with a short instruction like ’Scan to see what’s on this week’, link it to a page you keep updated, and keep the rest of the coaster simple.
Why QR Code Beer Coasters Work So Well
QR code beer coasters are quickly becoming one of the most powerful marketing tools for pubs, clubs, bars and hospitality venues across Australia. Instead of just protecting tables, coasters can now send customers directly to your entertainment page, promotions, events, or website with a simple scan. This turns every drink served into a marketing opportunity and helps venues increase engagement without spending thousands on advertising.
Customers already sit at tables and look at coasters while they drink. Adding a QR code gives them something to interact with. QR code beer coasters work because they:
- sit in front of customers the entire visit
- promote entertainment and events
- drive traffic to your website
- increase engagement
- encourage repeat visits
- promote specials and promotions
- create a modern digital experience
Unlike posters or social media ads, coasters stay visible for hours and are seen multiple times during a visit. That repeated exposure makes them one of the most effective marketing tools in hospitality.
Where Should a QR Code Coaster Send Customers?
One of the best uses of QR code beer coasters is linking directly to your venue’s entertainment or events page.
A simple message like:
Scan Here to See What’s On This Week
can instantly send customers to:
- live music schedules
- weekly entertainment
- trivia nights
- DJ events
- sports schedules
- ticket bookings
This keeps customers informed and increases attendance at upcoming events. Instead of staff explaining what’s happening each week, customers can scan and see everything instantly.
Turn Every Table Into a Marketing Channel
Traditional coasters only show a logo. QR code coasters create a direct marketing channel between your venue and your customers.
Every time a drink is served, customers see:
- your brand
- your message
- your QR Code
- your promotion
- your entertainment
This creates constant visibility and repeated interaction. The more customers scan, the more engaged they become with your venue.
YES! We can provide these, just call and ask for Monica 0417 260 980
Take Your Promotion Beyond the Coaster
A successful QR campaign doesn’t have to stop at the coaster. The same campaign can be extended across matching table talkers, counter cards, review cards and other printed products throughout your venue.
Your venue could use QR coasters on every table, a matching table talker promoting Google reviews, and a counter card at the point of sale — all designed to get your customers engaging with you business.
- Generate More Google Reviews with QR Code Coasters
- Give Customers Instant Access to Your Menu
- Wi-Fi QR Code Coasters
- Promote Upcoming Events and Special Offers
- QR Codes for Competitions and Loyalty Programs
How Do QR Codes Turn Beer Coasters Into Entertainment Promotion Tools?
Beer coasters with QR codes are a powerful way to promote entertainment and keep patrons engaged while they enjoy their drinks. By placing a clear “Scan for Live Entertainment” or “What’s On This Week” QR code on the coaster, venues can instantly direct customers to a dedicated webpage featuring upcoming bands, events, trivia nights, and special promotions. This turns every table into a marketing touchpoint, allowing guests to explore entertainment schedules, book tickets, or follow the venue on social media in seconds. With a simple, eye-catching design and a clear call-to-action, QR code beer coasters help venues increase event awareness, boost attendance, and create a more interactive in-venue experience.
Which Other QR Code Ideas Work for Pubs and Clubs?
Here are some simple but effective ideas for where you QR Codes can point to
Entertainment Calendar
Scan to see live entertainment and events.
Spin & Win Promotion
Scan to play and win prizes.
Members Rewards
Scan to join your loyalty program.
Food & Drink Specials
Scan to view weekly specials.
Event Bookings
Scan to reserve tables or buy tickets.
Social Media Growth
Scan to follow your venue online.
Custom QR Code Beer Coasters Australia
At Custom Coasters, we help venues turn simple coasters into powerful marketing tools. Our custom printed coasters can include:
- QR codes
- entertainment promotions
- logos and branding
- website links
- marketing messages
- promotional offers
We print high-quality beer coasters designed specifically for hospitality venues across Australia.
Ready to Promote Your Venue with QR Code Beer Coasters?
QR code beer coasters are a smart and affordable way to promote entertainment, increase engagement and drive website traffic. If you want to turn every drink served into a marketing opportunity, custom QR code coasters are the perfect solution.
Get the Best Price for Your Custom Coasters from us!
Our simple quote process is the fastest way to see how much you can save with Custom Coasters. Send us your quantity and artwork and we’ll provide a fast, competitive quote. Call 0417 260 980 Get a Quick Quote Today
Frequently Asked Questions
You can, and the back is usually the best spot for it. Print your logo on the front and give the reverse to the code and a one line call to action. Printed both sides, 500 coasters cost $160 + GST, only a little more than the $150 + GST single sided price.
QR codes work well on round coasters. Square ones, with their rounded corners, simply leave a little more room around the code for an offer or scan instruction. Whichever shape suits your branding, the face is 95 x 95mm, so keep the code well away from the edge.
One short line telling people what they get, such as ’Scan for this week’s gigs’ or ’Scan to book trivia’. Set it big enough to read from the seat. Resist adding a paragraph around the code, because small, crowded text on a coaster simply gets ignored.
Within a few days for runs of 2,000 or fewer, if you’re in or near a major city. Those runs are dispatched within 48 hours and delivery takes 1 to 2 days to most major cities. Bigger runs need 5 to 7 working days before dispatch, so give a large reprint more notice.
We do. Simple layouts are free, as is design for new customers, and complex graphics are $90 + GST. Send your logo, the exact web page the code should open and any offer wording, and we’ll lay out the coaster so the code has clear space around it.
Keep reading
- More Design and Artwork guides
- Beer Coaster Design: The Do’s and Don’ts
- Beer Coaster Marketing Ideas: How to Promote Your Business with Creative Coasters
- How Branded Coasters Help Your Bar Stand Out
Send your files through our coaster artwork upload, then test the QR code on the proof before you approve the print.
