If you’ve ever ordered custom beer coasters, you’ve probably come across the term beer mat board. But what exactly is it, and why is it considered the industry standard for quality drink coasters?
Beer mat board is a specially manufactured absorbent pulp board designed to protect tables from condensation while showcasing high-quality printed graphics. It combines durability, moisture absorption and excellent print performance, making it the preferred choice for pubs, breweries, restaurants, cafés and promotional events
What Is Beer Mat Board?
Beer mat board is a thick, absorbent cardboard manufactured specifically for drink coasters. Unlike ordinary cardboard or paperboard, it is designed to quickly absorb condensation from glasses and bottles without becoming soft or falling apart during normal use.
Its unique construction provides:
- Excellent moisture absorption
- A smooth printable surface
- Good stiffness and durability
- A premium feel
- Long-lasting print quality
Why Is Beer Mat Board Used for Drink Coasters?
Drink coasters need to do more than display a logo.
They must also:
- Protect tables from water rings
- Absorb condensation
- Prevent glasses sticking to tables
- Remain attractive throughout service
- Provide a premium branded experience
Beer mat board has been developed specifically for these purposes, which is why it has been used throughout the hospitality industry for decades.
Is Beer Mat Board Recyclable?
Yes.
Most beer mat board is manufactured using responsibly sourced paper fibres and is fully recyclable after use, making it an environmentally responsible option for hospitality businesses looking to reduce their environmental impact.
What Thickness Is Beer Mat Board?
If you’re unsure which to choose, read our guide comparing 365gsm vs 390gsm Beer Mat Board.
365gsm Beer Mat Board
An excellent value option that offers:
- Great absorbency
- Strong print quality
- Ideal for everyday promotions
- Cost-effective for large quantities
390gsm Beer Mat Board
A premium option offering:
- Increased rigidity
- More substantial feel
- Excellent durability
- Premium presentation
Can Beer Mat Board Be Printed on Both Sides?
Absolutely.
Most custom beer coasters can be printed in full colour on one or both sides.
Many businesses use the reverse side for:
- QR Codes
- Special offers
- Loyalty programs
- Upcoming events
- Product launches
- Social media details
This allows every coaster to become an effective marketing tool.
Who Uses Beer Mat Board?
Beer mat board is used by businesses across many industries, including:
- Pubs
- Hotels
- Breweries
- Distilleries
- Restaurants
- Cafés
- Sporting clubs
- Event organisers
- Promotional agencies
- Corporate businesses
Why Choose Beer Mat Board Over Standard Cardboard?
Standard cardboard simply isn’t designed to cope with moisture.
Beer mat board provides:
- Superior absorbency
- Better durability
- Improved print quality
- Professional appearance
- Longer-lasting performance during use
For hospitality venues and promotional campaigns, it remains the preferred material for custom printed drink coasters.
Frequently Asked Questions
Beer mat board is made from compressed paper pulp fibres that are specially manufactured to absorb moisture while remaining strong enough for everyday use.
No. It is intentionally absorbent so it can soak up condensation from glasses and help protect tabletops.
Beer mat board is specifically engineered for drink coasters. It offers much better absorbency, durability and print quality than standard cardboard.
Yes. Beer mat board is paper-based and is generally recyclable after use, provided it hasn’t been heavily contaminated with food or other non-paper materials.
Both 365gsm and 390gsm are excellent choices. The best option depends on your budget and whether you want a premium feel or maximum value.
Beer Coaster Buying Guide / Round vs Square Coasters / Digital vs Offset Printing / Artwork Guidelines / Custom Beer Coasters Australia
