How do you convince a pub or club to actually use your coasters in their venue?
Custom coasters aren’t just for hospitality businesses. We’re seeing more tradies and local businesses using branded coasters as a simple way to put their business in front of potential customers.
But there’s an obvious question:
How do you convince a pub or club to actually use them?
The answer is to make it worthwhile for the venue too.
How Do You Get a Venue to Use Your Coasters?
Don’t approach the venue asking them to advertise your business.
Instead, offer them something useful:
“We’ve had some professional drink coasters printed for our business and we’d be happy to supply your venue with a few hundred completely free of charge.”
The venue gets quality coasters it can use on its tables and bar. You get your business in front of local customers.
Start with venues where you already have some connection — your local pub, sporting club, bowls club, golf club, RSL or a hospitality business you’ve previously worked for.
Give the Venue Something in Return
Here’s where you can make the proposition even stronger.
Use one side of the coaster to advertise your business and the other side to promote the venue.
For example:
SIDE 1 – YOUR BUSINESS
Smithy’s Plumbing
Blocked drain? We’re here to help.
Phone + QR code
SIDE 2 – THE VENUE
Proud to support our local pub
Ask about today’s lunch specials.
Now the venue isn’t simply displaying somebody else’s advertising — they’re getting their own promotional message as well.
What Should You Say to the Venue?
Hi, I’m a local [plumber/electrician/builder] and I’ve had some professional coasters printed for my business. I’d be happy to supply your venue with 500 coasters free of charge if you’d like to use them. We can even put your venue’s message or promotion on the reverse. Can I drop in a sample for you to have a look at?
Start Small and Keep It Local
You don’t need your coasters in 50 pubs.
For a local business, a handful of well-chosen venues in your service area could be much more valuable than distributing them everywhere.
Start with perhaps three to five local venues. Supply a manageable quantity, keep in touch and replenish the venues where they’re being used.
You could even create slightly different designs for different areas or venues and use unique QR codes to see which locations generate the most interest.
Ready to Create Your Own Advertising Coasters?
At Custom Coasters Australia, we print professional custom beer coasters for businesses throughout Australia, with short runs available from 500 coasters.
Whether you’re a plumber, electrician, builder, landscaper or local business looking for a different way to get noticed, we can help you create a coaster that’s designed to work as an advertising tool.
Have an idea but aren’t sure what to put on your coaster?
Receive Pricing and Options
Fast, no-obligation pricing for your custom coaster campaign.
